Listing a home with Sotheby’s International Realty® means your home will be given a global platform to reach potential buyers across the world. The Sotheby’s brand has access to more magazines and publications than any other competitor, showcasing Sotheby’s listed homes in digital and print materials seen by a variety of buyers. Listing your home with Russ Lyon Sotheby’s International Realty (RLSIR) means your home will be posted on the Russ Lyon website and the Sotheby’s International Realty website, as well as sites like Zillow and Redfin.  


No matter the price point, at Sotheby’s International Realty® we believe luxury is an experience and give every listing the same white-glove level of expertise and attention. Our marketing doesn’t just include posting your home to our databases; but expertly crafting a plan to showcase your home in the way that reaches buyers on several levels. Utilizing the expertise of marketing professionals, our listings are displayed on social media like Facebook and Instagram; in print and digital advertising like The New York Times and Financial Times; and circulated within newspaper and magazine periodicals, like Architectural Digest and Vanity Fair.

Buyers and sellers alike benefit from our far-reaching database. Searching for your next home has never been easier with our direct funnel of listings, searchable by city, price, square foot, number of bedrooms, available amenities, and more. Moving states and finding a home is a breeze with our connected community of real estate agents. Sotheby’s International Realty® has 990 offices in over 70 countries and territories, which means the Sotheby’s network is always at your fingertips.


High-quality, richly illustrated and engaging content delivered across multiple platforms is what inspires our global clients. Because Sotheby’s began as purveyors of fine art and possessions, we take pride in showcasing our properties in high-definition video, virtual reality tours, and rich photography. These engaging formats are designed to inspire buyers and sellers in all phases of their journey. To learn more about the Sotheby’s difference, watch our one-minute video here: RLSIR Marketing Minute; and read more here: Sotheby’s International Realty Distinction