Marketing

 
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Your Home Has A Story

Your home deserves an exceptional marketing experience. Tricia and her personal marketing specialist create a comprehensive suite of print, digital, social media strategy, tailored to promote each unique property to a targeted audience of qualified buyers. She leverages her worldwide agent-to-agent network, time-honored brand and exclusive partnerships to access local, national and global opportunities not offered by any other firm.

 
 
 
 
 
 
 
 

 Worldwide Presence

 
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Global Brand + Marketing

The Sotheby’s International Realty brand’s global media plan is strategically designed to deliver truly global impact while promoting properties represented by our worldwide network. Brand marketing combined with property advertising allows us to present the properties represented by our network to a broad audience of buyers who value and seek the unique.

Sotheby’s International Realty® is the global leader in luxury real estate. Our power lies in the ability to showcase extraordinary properties to affluent buyers around the world through an expansive international network. With a referral network of 1,000 offices in 75 countries, we connect the most qualified buyers and sellers locally and globally.

Being a part of Sotheby’s International Realty family around the globe I have relationships with the best sales associates in the business.
— Tricia Cormie
 
 
 
 
 
 
 

 Regional Media Partners

 
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Capturing A Wide Audience

Tricia handpicks the best print and digital publications and targets publications that focus on real estate and luxury lifestyles. She applies her local market knowledge to create a comprehensive and customized plan for a home that takes into consideration all avenues of marketing: print, digital, public relations, advertising and social media.

*All SIR properties are syndicated to the marked above partners

 

 
 
 

Tricia takes great pride in producing premium print marketing pieces that showcase anything from story-telling brochures to best-in-class photography.

 

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 Innovation + Technology

 
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An Award-Winning Year for the Brand's Innovative Technology and Offerings

Sotheby's International Realty continues to lead the industry with its technology and marketing efforts. Sothebysrealty.com saw more than 46 million visitors in 2021, a 25% increase year-over-year. Sothebysrealty.com was named Best Real Estate Website in the People's Choice Category in the 25th Annual Webby Awards (2021).

Apple TV

The only real estate app on Apple TV with expertly curated high-resolution photography and high-definition videography, the app ensures an impeccable visual experience while exploring the world’s most extraordinary properties.